MarketWatch , 2011
Ernest Wilson smiles when he assesses his job as the dean of the Annenberg School at the University of Southern California.
Wilson, for his part, can take pride in knowing he is making progress with his journalism, communications and public relations agenda. He supervises one of the nation’s most complex and ambitious media-education programs.
Annenberg works in conjunction with such USC divisions as business, engineering and public diplomacy. Labeling USC Annenberg’s School for Communication and Journalism as a simply “journalism” school, in the traditional sense, diminishes what Wilson and his colleagues are trying to accomplish.
Wilson believes that journalism plus innovation equals entrepreneurship, and that word sums up what Annenberg is trying hard to preach to its roughly 2,200 students.
“Five years from now, if we do this right,” Wilson said, “we can establish a new set of competencies for the digital age. Our graduates can go to work for Cisco or the government of China or the World Bank or a school in South Central LA. All of them would understand that communications is at the center. The biggest export in the U.S. economy is content.” Read More »