Winning Smart Power

February 11, 2007 by

Originally posted at TPMCafé’s “America Abroad” on February 11, 2007

Joe Nye reminds us that soft power is the power to get others to want what we want. By that definition, soft power advocates haven’t done so well. Ironically, they have failed to use soft power to get others to want what they want – that is, more soft power.

Filed Under: Ernie's Blog, Public Diplomacy for the 21st Century