Controversial college gossip site founder rebrands himself

Excerpt from USA TODAY on Matt Ivester

The book is called lol…OMG!: What Every Student Needs to Know About Online Reputation Management. The author is Matt Ivester.

“I am part of the first class of students experiencing the real-world ramifications of our digital decisions,” Ivester, a 2005 graduate of Duke University, writes in the book’s preface. “Combine this with my JuicyCampus experience, and I realized that I am uniquely positioned to write a book like this: a guide to help students think about the way they portray themselves, and the way they treat others, online.”

Ernest J. Wilson III, dean of the Annenberg School for Communication and Journalism at the University of Southern California, also gave the book a ringing endorsement after reading the manuscript. “Frankly, what I paid attention to was the 137 pages that I had in front of me at the time, and I thought those pages were useful to me,” he told Inside Higher Ed. “I wish I had some of these things years ago when I was teaching, and it also struck me as a parent.” Read More »