Dean Ernest J. Wilson III Speaks at the Taihu World Cultural Forum

Dr. Ernest J. Wilson III, dean of the USC Annenberg School for Communication & Journalism, spoke at The Third Annual Conference of the Taihu World Cultural Forum held in Shanghai June 17 and 18. (See the write-up on Inside Annenberg.)  The Forum was attended by more than 500 prominent figures in politics, business, academia and media. The focus of the Forum is the facilitation of conversations about the importance of cultural soft power in promoting peace. Dean Wilson asked that delegates “reframe” the discussion of US-China relations in an effort to promote cultural understanding. The best way to accomplish this, he said, is by focusing on new people, new programs, and new platforms. Dean Wilson also outlined the findings of a recently released report on building trust between China and the U.S. The report was the result of a joint effort between the USC Annenberg School and the School of International Studies at Peking University. Click here to See Dean Wilson speak at the World Cultural Forum, starting at 8:45 in and ending at 15:25.