Digital media’s prevalence adds extra challenge to strategic PR

PRWeek, 2010

Executives must reconcile the rapid reconfiguration within the formal communications function. The dividing lines between what we used to call PR, corporate communications, investor relations, advertising, marketing, and customer service are being dissolved and radically rearranged. When a CEO wants to take his or her company into new markets, who should guide the process? How are these responsibilities to be reassigned and evaluated? Read More »

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